About us
Sterling Assurance Partners is an agency unit of Prudential Assurance Company of Singapore. Established by a team of experienced financial consultants, our mission is to assist individuals and businesses with their financial needs.
We like to define ourselves as a client focused agency. With over 20 years of experience in the industry, we ensure your needs are at the forefront of our minds. Years of training and experience have allowed us to serve and educate our clients. We help our clients plan and achieve their long-term financial goals with ease.
Our Story
“Established by Mr. Muhammad Ebrahim in 2009, our agency has over 20 years of experience in the insurance industry”
Sterling Assurance Partners is designed from the ground up to be client focused. Each client receives tailored financial advice built for their individual financial goals. For us, the human element is essential. We thrive on empathy, and we put great emphasis on understanding our client’s financial situation and their goals. We ensure our clients reach the financial goals they set out to achieve from the beginning.
What Do We Do?
Financial Planning
Our financial consultants design a plan curated specifically to help you achieve your goals. Whether you would like to protect your family, accumulate wealth, or create a plan to protect your legacy. Sterling Assurance Partners is here to help you with every step of the way.
We’d love to hear from you!
Schedule a financial planning session with our financial consultants

Our Vision
Our vision is to serve families and generations of people, not just individuals.

Our Mission
Our mission is to provide quality financial services and build lasting relationships with all our clients.

A Client-Centric Approach
We place our clients at the center of all interactions. The financial advice we provide are carefully crafted based on each client’s specific needs and goals. We’re here to listen, collaborate, and together, we will create a plan suited for achieving your goals. You can expect transparent, professional, and exemplary service while working with Sterling Assurance Partners!
We’re just one call away
Reach out to our financial consultants to arrange for a financial planning session.
By clicking the ‘Submit’ button above, I confirm that I have read, understood and given my consent for Prudential Assurance Company Singapore and its related corporations, respective representatives, agents, third party service providers, contractors and/or appointed distribution/business partners (collectively referred to as “Prudential”) to collect, use, disclose and/or process my/our personal data for the purpose of contacting me about products and services distributed, marketed and/or introduced by Prudential through marketing activities via all channels including but not limited to SMS, Social Media, In-app Push Notification, Phone Call etc and perusing my contact details which Prudential has in its records from time to time and in accordance to the Prudential Data Privacy Notice, which is available at http://www.prudential.com.sg/Privacy-Notice.
I hereby expressly understand and agree that my given consent(s) herein do not supersede or replace any other consents and/or previous consents which I may have previously given to Prudential in respect of my personal data and is without prejudice to any legal rights available to Prudential to collect, use or disclose my personal data.
I understand that I can refer to Prudential Data Privacy, which is available at https://www.prudential.com.sg/Privacy-Notice for more information.
I may contact Muhammad Ebrahim, a representative of PACS at muhdebrahim@pruadviser.com.sg on how I may access and correct my personal data or withdraw consent to the collection, use or disclosure of my personal data.